What is your basic launch strategy? Every Amazon product launch strategy should be “Stick the landing” (make sure the product keeps the keyword ranking after the launch)
If you used a launch service, that would be very expensive – 90% off.
Here we discount less but no launch service cost. So it’s more expensive but you have to be willing to take higher ACoS.
Use Voucher codes (UK) or Coupon code (USA)
This is not a promo code. It’s an orange clickable coupon which draws the eye.
You can lower the coupon as you get your desired ranking.
Organising keywords by portfolios.
Improvement in budget allocation by this.
In this blog post is a whole discussion on product targetting – target products with some kind of poor competition eg: Poor listing, Low reviews.
Fixed bid strategy – because of not worrying about dynamic which it is related to, we can have more impressions.
Then move over to dynamic down the bid strategy.
Impressions are important: You want to see if Amazon will give impressions.
This minimises wasted ad explored.
Use keyword tree in Helium10 – not related to what you are selling.
Add in as a negative phrase match.
You should take note that 80% of wasted ad spend comes from one-off clicks.
It would be very hard to do negative exact match to do that.
Same negative keywords as Manual campaign.
Is the highly targetted “opportunity keywords ”.
Mike prefers to set up a separate campaign per keyword.
You can have separate ad groups.
You can try a high bid or a moderate bid plus “top of search” modifier.
If they click on the sponsored ad, If CTR (Click-Through Rate) and CVR (Conversion Rate) are good, that history will be logged by amazon and give better costs in the future.
Use email list, directly to the Facebook group, then give away a coupon or a voucher – use this as part of your offer for your Amazon product launch strategy.
Is the third step, or the fourth campaign.
This is a way to get really great exposure.
Amazon is focussing on this and going to give more exposure in future.
Sellers don’t use this well.
A targetted sponsored Brand campaign uses the actual target keywords in the actual headline.
Plus pictures of the item eg: plastic cup
Plus landing page shows that.
You’re aligning everything with customer search term.
Usually exact match is best; Phrase match works too.
It’s not about brand exposure so NOT going to a storefront.
Send people to a list of products in a list page aligned with what they want.
If you have multiple variations:
Have a lifestyle image on Left.
Sponsored brand campaign – can show variations up to 4 times.
Keyword in a headline.
To the right: 1st 3 products – variations of that product.
So they can see products up to four times.
You can combine this with Rebate Key – multiple location signals.
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